Contact

How to Write a Press Release That Works for Indian B2B Brands

In India’s fast-paced business landscape, where competition for attention is as fierce as the fight for market share, a well-crafted press release can be the difference between your story getting picked up or getting lost in the noise. For a B2B brand, the stakes are even higher — your audience is niche, decision cycles are long, and credibility is everything. This is where the expertise of a seasoned PR agency can give your message the edge it needs.

Why Press Releases Still Matter for B2B Brands in India

Many marketers wonder if press releases still hold value in an age dominated by social media updates and influencer content. The truth is, they remain a trusted and widely accepted format for sharing company news, especially in the B2B space. In India, where trade publications and industry portals still play a significant role, a press release acts as a formal, credible, and easily shareable announcement.

Whether it’s launching a new product, announcing a strategic partnership, or sharing annual performance results, a well-written press release signals authority. For B2B brands, it can also serve as a gateway to industry interviews, panel invitations, and conference speaking opportunities.

Start With the Story, Not the Statement

A common mistake B2B brands make is treating the press release as a mere statement of fact. Editors, journalists, and industry readers are looking for the story behind the news. Why does your product launch matter? How will your new partnership change the industry? What trends or problems are you addressing?

If you are a B2B brand working with a PR agency in India, your team should always start by identifying the most compelling angle. A fintech company announcing a new payment gateway shouldn’t just say it’s “launching a gateway.” Instead, it should highlight how it will reduce settlement times for SMEs by 50% or expand cross-border trade for exporters.

Craft a Headline That Works for Both Media and SEO

The headline is your first and often only chance to catch a journalist’s attention. For Indian B2B brands, it should balance clarity, relevance, and keyword optimization. If you are working with a PR agency, insist that they include terms that your target audience is likely searching for, without making it sound forced.

For example:
 Instead of “Company X Launches New SaaS Tool,”
 Try “Company X Launches India’s First SaaS Tool for Supply Chain Risk Management.”

It tells the reader what’s unique and positions you as an industry leader.

Structure Matters: Keep It Journalistic

Journalists appreciate press releases that follow a predictable structure — headline, dateline, introduction, body, quotes, and boilerplate. In India, where publications often work with tight editorial schedules, a well-structured press release increases the chance of it being picked up without major rewrites.

  • Lead paragraph: Summarise the news in one or two sentences. Include the “who, what, where, when, and why.”
  • Supporting details: Expand on the significance of the news with relevant facts, stats, or market context.
  • Quotes: Provide insights from company leadership. Make them meaningful and not just generic statements.
  • Boilerplate: A short paragraph about your company, your role in the industry, and how you serve your clients.

When a PR agency develops content for a B2B brand, they ensure this structure is clear, making it easier for media to publish without changes.

Localise for the Indian Business Media

Indian business journalists and trade editors expect context that’s relevant to the local market. Avoid generic global messaging that feels disconnected from the realities here. Include India-specific data, mention local partners, and if your product or service addresses a particular regulatory change, call it out.

For example, if you’re announcing a climate tech innovation, explain how it aligns with India’s renewable energy goals for 2030. If you’re in the fintech sector, reference the RBI’s latest guidelines or the UPI adoption rate.

Speak to the Decision-Maker, Not Just the Reporter

While your immediate audience for a press release is the media, your ultimate goal is to influence industry decision-makers. In the B2B space, these are often CEOs, CFOs, procurement heads, and CTOs. A PR agency that understands B2B brand communication will frame the release in a way that speaks to their challenges and opportunities.

If you are launching a software product, instead of focusing solely on features, link them to measurable business outcomes — reduced operational costs, improved compliance, or enhanced scalability.

Integrate With Your Broader PR Strategy

A press release should not exist in isolation. For Indian B2B brands, it works best when integrated into a broader communications plan. This could include follow-up interviews, thought leadership articles, LinkedIn campaigns, and targeted email outreach.

A PR agency experienced with B2B brand building will often take the same press release and repurpose it into different content formats — a bylined article for an industry magazine, a LinkedIn carousel for social sharing, or a short video for your company’s YouTube channel. This multiplies your reach and ensures your key message stays consistent.

Distribute Strategically

Distribution is where many B2B brands miss the mark. Simply posting your press release on your website is not enough. In India, you’ll want to leverage:

A PR agency with strong B2B media relationships will know which outlets matter most in your sector, from niche trade portals in manufacturing to high-credibility finance dailies.

Measure What Matters

The success of a press release is not just about the number of publications it appears in. For B2B brands, you need to track:

  • Quality of coverage in target outlets
  • Number of inbound queries from relevant prospects
  • Social media engagement and shares from industry influencers
  • SEO impact and referral traffic from media backlinks

A PR agency can help set these KPIs upfront and report on them post-release, ensuring you understand the true ROI.

Final Word: Partner With the Right PR Agency for Lasting Impact

For Indian B2B brands, a press release is more than a corporate announcement — it’s a strategic tool for reputation building and lead generation. However, crafting one that resonates requires market insight, media relationships, and a clear understanding of your industry’s language.

By working with a PR agency that specialises in B2B brand communication, you can ensure your press releases don’t just inform but influence. In a market as competitive and fast-evolving as India’s, that influence is your most valuable currency.