Newsjacking Services for Timely Media Coverage
At Atom Communication, we specialize in using newsjacking to position your company at the center of relevant media conversations.
Our Approach
Connecting Your Company to Major News Moments
Newsjacking is a powerful PR tactic that allows us to insert your brand into key conversations happening in the media. As soon as a relevant story breaks, we swiftly craft commentary and expert insights from your leadership team, transforming them into media-friendly soundbites that make an impact. We keep companies, from established corporations to emerging startups, continuously present in the media.
Staying in the News, Even Without News
With newsjacking, we ensure your company stays relevant, even when there are no new announcements. This method lets us connect your brand with trending topics, keeping your business top-of-mind with prospects and industry stakeholders.
Aligning Your Expertise with Market Trends
Our team monitors news and trends throughout the day to identify opportunities for media coverage that aligns with your business goals. We ensure your expert perspectives are part of the industry’s most important conversations, positioning you as a thought leader in your field.
Crafting Commentary That Reflects Your Messaging
Every piece of commentary we craft for the media reflects your company’s core messaging. We make sure that your contributions not only respond to the news cycle but also reinforce your company’s larger goals and value proposition.
Showcasing Your Senior Leadership as Industry Thought Leaders
At Atom Communication, we leverage your leadership team’s expertise to engage with trending industry conversations. We position your senior executives as go-to experts, ensuring they contribute meaningfully to discussions that shape the market and demonstrate their unique insight.
