PR Reimagined for AI Companies
Build the brand that journalists quote and AI systems cite.
For B2B SaaS · Fintech AI · HR Tech — Series A and beyond
AtomComm is an AI-native PR firm. We use AI as operational infrastructure — not a feature — to deliver faster execution, stronger media placement, and reporting your CFO can read.
Brief to press-ready release
Max active clients. Always deep, never diluted
Average share-of-voice lift in 90 days
Built for these sectors
Built For
Built for growth-stage companies
that compete on authority.
SaaS founders scaling to Series B
AI-powered SaaS companies building for enterprise or mid-market buyers. We understand the buyer journey, analyst landscape, and what "product-led" means in earned media terms.
Fintech brands navigating regulatory press
RBI watch, SEBI attention, investor scrutiny — Fintech PR in India requires precision. We operate at the intersection of financial credibility and AI narrative, in India and international press.
HR Tech companies differentiating in a crowded category
Strong editorial interest, weak differentiation. We help HR Tech companies establish authority positioning and credible AI-first narratives in a space where everyone makes the same claim.
Service Architecture
Six visibility engines. One communications system.
01
AI Discoverability
Your buyers research vendors through ChatGPT, Perplexity, and Gemini before they ever visit your website. We make sure your brand shows up — correctly — in those conversations.
- Entity and authority signal mapping
- Citation-worthy content placement in LLM-indexed sources
- Monthly AI visibility tracking report
- Wikipedia, Wikidata and structured data optimization
02
PR Services
A repeatable editorial engine that turns your milestones, founder insights, and market proof into media credibility. Designed for AI and tech beats — we know the journalists, the angles, and the regulatory nuance.
- Core narrative development and message architecture
- Journalist relationship management and editorial outreach
- Founder thought leadership and positioning
- Share-of-voice reporting versus named competitors
03
Press Release Distribution
Launches, funding rounds, and product announcements packaged with sharp editorial framing and distributed for maximum pickup. Not a wire blast — a strategic sequence.
- Release writing with journalist-first editorial framing
- Targeted distribution to relevant beat reporters
- Post-release amplification and follow-up sequencing
- Coverage tracking and domain authority reporting
↳ Start Here
Signal Audit
A 5-day diagnostic of your current share of voice, competitor coverage gaps, AI discoverability status, and journalist landscape. Paid engagement. The right entry point before committing to a retainer.
- Share-of-voice baseline against 3 named competitors
- AI discoverability audit across ChatGPT, Perplexity, Gemini
- Journalist and publication landscape map
- 90-day narrative sprint recommendation
05
International PR
When your narrative needs to cross borders. We adapt your core messaging for new geographies, earn cross-border media visibility, and keep the story consistent across markets.
- Market-specific editorial angle development
- Cross-border journalist relationships and outreach
- International launch and announcement support
- Consistent narrative across India + global press
06
Media Visibility Strategy
For companies that have traction but no media presence. We build the narrative infrastructure, editorial calendar, and distribution strategy that turns momentum into reputation.
- Core narrative and message architecture
- Editorial calendar and topic pipeline
- Owned + earned + AI channel strategy
- Monthly visibility review and optimisation
Service Breakdown
What each AtomComm service actually includes once we start working together.
We only work with AI-native companies at Series A and Series B. This shapes every journalist relationship, every content angle, every metric we track.
B2B SaaS
AI-powered SaaS companies building for enterprise or mid-market buyers. We understand the buyer journey, the analyst landscape, and what "product-led" actually means in earned media terms.
Fintech AI
Regulatory nuance, RBI watch, SEBI attention — Fintech PR in India requires precision. We operate at the intersection of financial credibility and AI narrative, in both India and international press.
HR Tech AI
A crowded category with strong editorial interest. We help HR Tech companies establish authority positioning, founder visibility, and credible differentiation in a space where everyone claims AI-first.
Why AtomComm
Five things we believe that most PR firms won't say.
A press release is not a PR strategy. Most agencies sell release volume. We sell narrative infrastructure. A press release without placement context, journalist targeting, and follow-up sequencing is a PDF that no one reads.
Impressions are a vanity metric for CFOs. We report on share of voice versus competitors, domain authority of placements, and pipeline attribution — not clip counts.
AI discoverability is the new SEO — and almost no one is doing it right. The first generation of buyers researching your category are using AI answer engines. If you're not optimizing for those citations, you're invisible.
Capped client rosters are not a limitation — they are the product. We cap at 8 active clients. When you work with AtomComm, you work with the principal, not a junior account manager.
AI tools should cut your timelines, not your standards.
We use AI across research, monitoring, outreach, and reporting. This means faster execution at the same editorial quality — not cheaper output with an AI label attached.
48hr brief to press-ready release. 8 max active clients. Principal-led at every stage.
AI Discoverability
See how discoverable your brand really is.
We run your brand through every major AI answer engine in your category and show you exactly where you appear, where competitors rank, and what it takes to close the gap.
We query ChatGPT, Perplexity, Gemini, and Google AI Overviews in your category. You see exactly where competitors appear — and where you don't.
Earned mentions, domain authority of placements, and editorial presence scored against 3 named competitors in your category.
A prioritised sprint plan — which stories to place, which journalists to target, which AI signals to build — in order of impact.
What You Receive
Concrete deliverables — not activity reports.
Positioning and narrative assets
We create a sharper core story so your internal team, media conversations, and public-facing content all point in the same direction.
Campaign-ready communication materials
These are the practical assets that help your team move from planning to publishing and outreach without confusion.
Authority-building content structure
We connect PR efforts with digital discoverability so your reputation compounds instead of disappearing after one campaign cycle.
Visibility reviews and next-step priorities
Performance matters, but so does interpretation. We help translate activity into clearer next moves for stronger future traction.
Network Reach
The power of one AtomComm strategy working across every visibility surface.
Every engagement follows the same four-phase structure.
No surprises, no scope creep, no account manager churn. Signal Audit → Narrative Blueprint → Activation → Measure & Scale.
Common Questions
Straight answers to the questions you're actually thinking.
Difference
How is AtomComm different from a traditional PR agency?
We are AI-native and specialist. We cap at 8 clients, report on metrics your CFO can use, and operate as a principal-led firm — not an account manager relay.
AI Discoverability
What is AI discoverability, in plain terms?
When someone asks ChatGPT, Perplexity, or Gemini who the best vendors are in your category, your brand needs to appear — correctly. That's AI discoverability. We build the signals that make it happen.
Signal Audit
Why start with a Signal Audit instead of going straight to a retainer?
Because without a baseline, you're spending on PR without knowing where the gaps are. The Signal Audit gives you a 90-day roadmap before you commit to anything larger.
Series A Timing
When should a Series A company start thinking about PR?
Before the next funding round. The companies that close Series B with strong narrative momentum started building their media presence 6–9 months earlier — not the week before the announcement.
“The modern PR advantage is not only being seen. It is being understood the same way by journalists, search engines, and AI systems.”
Further Reading
Things worth knowing before you engage.
Do you work with companies that already have a PR agency?
Yes. We often work alongside generalist agencies as the AI discoverability and specialist tech PR layer. If your current agency doesn't have journalist relationships in your category, that's a gap we can close.
What does ₹75,000 for a Signal Audit include?
A 5-day paid engagement. Share-of-voice baseline against 3 named competitors, AI discoverability audit across ChatGPT, Perplexity, and Gemini, journalist landscape map for your category, and a 90-day narrative sprint recommendation.
What metrics do you actually report on?
Share of voice versus named competitors, domain authority of placements, AI discoverability delta month-over-month, and pipeline attribution where trackable. Not impressions. Not clip counts.
What does "principal-led" actually mean?
It means you will never be handed to a junior account manager. The person you speak to in the pitch is the person who does the work. This is why we cap at 8 clients.
Ready to start
Give your brand
the authority
it's earned.
Start with a Signal Audit — a 5-day paid diagnostic that maps your share of voice, AI discoverability, and the 90-day narrative plan to close the gap. Max 8 active clients · Principal-led · India + International