A India Martech and Adtech PR Agency
At Atom Communication, we specialize in crafting strategic PR programs tailored to the unique needs of Martech and Adtech companies. Our goal is to elevate these companies from being mere components of a tech stack to becoming indispensable tools for marketers and advertisers. With our deep understanding of the industry, we help your technology gain prominence and recognition both in the U.S. and on the international stage.
Our Approach
Our PR strategies are designed to deliver impactful media coverage and drive demand for your technology. We transform companies like Albert, Bluecore, Grapeshot, and Innovid into prominent leaders in the Martech and Adtech sectors, helping them secure their place in broader business conversations and industry discussions.
Our Martech and Adtech PR Work
Bluecore
We transformed Bluecore’s image from a point solution to a comprehensive enterprise platform, significantly altering media perceptions and enhancing its market position.
Albert
We elevated Albert Technologies’ AI-driven marketing technology in the U.S. market, positioning it prominently ahead of major competitors like Salesforce and IBM Watson.
Grapeshot
We guided Grapeshot through the complexities of GDPR compliance, helping it expand its reach and visibility during a crucial period for the company.
Innovid
We educated the market about the advantages of Innovid’s video advertising technology, establishing it as a notable player in a highly competitive space.
Maxymiser
We enhanced Maxymiser’s reputation by highlighting its unique value propositions, securing significant media coverage that solidified its position in the Martech sector.
IQ Media
We showcased IQ Media’s innovative solutions and successes, driving impactful media narratives that reinforced its standing in the Adtech industry.
Media Outlets for Martech and Adtech PR
At Atom Communication, we excel in transforming your business objectives into compelling media narratives that not only reshape market perceptions but also drive high-value audience engagement. Our strategic approach ensures that your stories resonate across a broad spectrum of media outlets, spanning marketing, advertising, technology, business, and industry sectors. We leverage our extensive network and expertise to secure coverage in leading publications such as AdAge, Ad Exchanger, Digiday, The Drum, Marketing Dive, Tech Crunch, and The Wall Street Journal.
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Martech and Adtech PR Tactics We Use to Get You Coverage
At Atom Communication, we utilize a comprehensive range of PR tactics specifically designed to secure impactful media coverage for Martech and Adtech companies. Our approach begins with crafting strategic press releases that announce your latest innovations, partnerships, or achievements to the market. We also conduct analyst briefings to position your company as an expert and thought leader in the industry, giving you visibility in key reports and market analyses. Through thought leadership content, we showcase your executives’ insights on industry trends, positioning your brand as a visionary rather than just another vendor.
FAQ
Martech PR is a specialized form of public relations focused on promoting companies that provide marketing technology solutions. It aims to build brand awareness, establish thought leadership, and generate media coverage in key industry outlets to position these companies as leading providers in their field.
Adtech PR is similar to Martech PR but specifically targets companies in the advertising technology space. It helps these businesses gain visibility, educate the market on the value of their products, and secure coverage in advertising, media, and business publications to stand out in a crowded market.
Martech and Adtech companies need PR to break through the noise in a competitive industry. PR helps these companies gain the recognition they deserve, build trust with potential customers, and create strong industry narratives that position them as essential players in the technology ecosystem.
A well-executed PR program will deliver media coverage, increase brand visibility, and establish your company as a thought leader. You can expect a combination of media relations, content creation, and thought leadership that highlights your company's innovation, customer successes, and market relevance. This, in turn, will drive engagement, enhance your brand reputation, and contribute to business growth.