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Stronger Foundations: How PR Elevated Translite Scaffolding in India

The Challenge

Translite Scaffolding Limited, a trusted name in scaffolding and formwork systems, had built a solid reputation supplying solutions for India’s mega infrastructure projects. With a focus on safety, precision, and innovation, Translite collaborated with giants like TATA Projects and DFCCIL. However, in a competitive market, the brand struggled with limited visibility and differentiation against larger players. Translite needed to amplify its story of engineering excellence and establish itself as a leader in India’s booming infrastructure sector.

The Solution

AtomComm crafted a strategic PR campaign, “Building Stronger Foundations,” to position Translite as the go-to partner for innovative scaffolding solutions. The campaign focused on:

  • Authentic Storytelling: Highlighting Translite’s role in landmark projects and its commitment to safety and quality.
  • Industry Leadership: Positioning Translite as a trusted innovator for infrastructure giants.
  • Wider Reach: Expanding brand presence through media and social platforms.
  • Project Showcases: Translating technical achievements into compelling narratives for broader audiences.

The Approach

AtomComm redefined Translite’s narrative from “scaffolding supplier” to “enabler of India’s infrastructure growth.” Key PR angles included:

  • Engineering Excellence: Showcasing precision in projects like the Kalamboli rail flyover.
  • Safety and Scale: Highlighting compliance and efficiency in mega projects.
  • Nation-Building Partner: Emphasizing collaborations with top firms like Adani and TATA.
  • Innovation in Action: Promoting modular systems like Cuplock and Ringlock as industry benchmarks.

The campaign leveraged media outreach, social amplification, and thought leadership to drive impact.

The Execution

AtomComm executed a focused three-month campaign (June–August 2025):

  • Media Outreach: Secured features in outlets like The Tribune India, PTI News, and Sangri Today, focusing on projects like the Mumbai–Ahmedabad High-Speed Rail.
  • Leadership Profiling: Highlighted Director Mayank Pathak’s vision through interviews and articles.
  • Social Media Buzz: Created engaging posts on Instagram and X, showcasing projects with hashtags like #ScaffoldingExcellence.
  • Project PR: Promoted milestones like the 110.5m Kalamboli flyover launch with press releases and visuals.
  • Thought Leadership: Published articles on safety and innovation in trade journals.

The Results

Within three months, the campaign delivered:

  • 15+ media features in national and trade publications.
  • 900% increase in social media impressions, with high engagement on project posts.
  • 150% surge in website traffic and new client inquiries.
  • Strengthened partnerships with infrastructure giants and growing export inquiries to GCC countries.

The Outcome

AtomComm’s PR strategy transformed Translite Scaffolding into a recognized leader in India’s infrastructure landscape. By turning technical expertise into compelling stories, the campaign elevated brand trust and visibility, ensuring Translite stands tall as a cornerstone of nation-building projects.