How PR Turned These Indian Tech Giants into Global Names in 2025
The Tech PR Arena: Rise or Be Forgotten
By 2025, India’s tech sector is a worldwide competition rather than only a sandbox. With a digital economy that is expected to reach $1 trillion by 2030 (RBI, 2024) and more than 524 million internet users (Comscore, 2024), Indian IT companies are vying for global influence. Here, the jetpack is more important than public relations (PR). PR-savvy brands don’t just ascend; they take the world by storm. Those who don’t? They are artefacts. As third-party observers like Atom Communication note, PR has been the magic wand from Paytm to Zerodha. The statistics, studies, and anecdotes below show how it’s done—and what you can use for your own playbook.
What Happens When PR Misses the Mark?
It’s a crash landing, not a guess. Imagine your tech startup takes off, but your tale stagnates as investors ignore you, users disappear, and the media ignores you. A PR failure not only slows you down, but it also buryes you in India, where 68% of consumers trust editorial content above advertisements (Nielsen, 2023). In the absence of PR expertise, Paytm and Zerodha might have been nothing. Bad PR is a revenue drain in 2025, and the lessons are clear.
Buzz Under Pressure: Attention Is Everything
According to Google (2023), 53% of users abandon websites that take longer than three seconds to load, and they are equally ruthless with firms that fail to capture their attention. Sticking is more important than yelling in India’s tech dogfight. The astute PR professional Atom Communication observes how these titans seized and maintained the attention.
How PR Fuels Global Tech Wins Today:
It’s a sophisticated recipe. Its dominance across several channels includes print’s weight, social media’s reach, and TV’s 900 million viewers (BARC India, 2024). Trust is sparked by influencers with 7–10% engagement rates (Comscore, 2023). Storytelling locks things in and increases recall by 30% (Wizikey, 2024). How did these IT giants soar?
1. Paytm: From Payments to Powerhouse
PR was swept away by Paytm transformation from a recharge app to a finance behemoth, with 7 billion transactions in Q4 2023 (News Aakashg, 2024). The Economic Times gave it excellent attention by portraying it as the digital wallet king of India. Takeaway: Make your idea seem like a must-have by pitching it as a bold narrative.
2. Zerodha: The Quiet Giant Goes Loud
PR helped Zerodha, which has 7.5 million members and accounts for 15% of India’s retail trading volume (Zerodha.com, 2024). One million people viewed its free education on the Varsity site each month (Zerodha Varsity, 2025). Lesson learnt: Domination breeds admirers.
3. PhonePe: Transaction Titan
As India’s payment hub, PhonePe 7 billion quarterly transactions (News Aakashg, 2024) were widely publicised. A 20% increase in trust was fuelled by influencer and X buzz LinkedIn, 2023 projection. Conclusion: Expand your audience—micro-influencers are powerful.
4. Razorpay: The Business Enabler
According to News Aakashg (2024), Razorpay PR promoted its seamless solutions to 8 million businesses. High-authority backlinks were obtained using data-rich pitches, increasing SEO by 25% internal estimate. Conclusion: Show your value by proving yourself.
5. Freshworks: SaaS Star Goes Global
The first SaaS company listed on the NASDAQ in India, Freshworks, claimed international recognition through public relations (News Aakashg, 2024). Conversions increased by 33% as a result of stories in leading tech publications (Harvard Business Review, 2023). Conclusion: Make technology more human—stories endure.
Trust and Scale: PR That Sticks
There are risks associated with India’s tech boom: 71.7% of firms worry about losing consumers’ confidence Influencer Marketing Hub, 2024. Zerodha’s net neutrality stance (Inc42, 2023) and Paytm’s 2018 data breach PR serve as examples of how to remain strong. PR pays, as evidenced by Atom Communication’s lens, which estimates these wins at $4.12 for every $1 spent Influencer Marketing Hub, 2025.
Cost Efficiency: Scaling PR Smart
In 2025, spending too much on public relations is just as hazardous as cutting back. These behemoths combined digital skill, mass media, and lean influencer clicks (INR 10,000–50,000 per post). According to PRCA (2024), integrated PR results in a 58% greater ROI.
Cultural Mastery: The PR Edge
India’s blend of rural adopters and urban coders is a boon, not a hindrance. It was perfectly exploited by Zerodha trader empowerment and Paytm “cashless India” atmosphere. According to an Atom Communication specialist, “PR here is trust and connection—nail it, and you’re global” (derived from Adgully, 2025).
Why Indian Tech Can’t Skip PR in 2025
PR is essential; it’s the thing that makes legends. Stories created for scalability, trust, and grit are global, as demonstrated by Paytm, Zerodha, and similar companies. Atom Communication has the blueprint and is keeping an eye on things.