AtomComm / Press Release Distribution
Your news, in front of the right rooms.
Mass-blast press release distribution is dead. AtomComm combines editorial craft with precision targeting — getting your announcement in front of the specific journalists, editors, and media platforms that will actually care about it, then distributing to AI-indexed wires that amplify discoverability.
How It Works
Precision distribution, start to finish.
Story & Audience Briefing
We take a full brief on your announcement, your audience, and your publication targets — ensuring distribution strategy is built around actual editorial relevance, not bulk-send reach.
Editorial Press Release Copywriting
Our senior writers craft a press release that reads like journalism — not marketing copy. Journalists respond to editorial quality. We write to that standard every time.
Precision Media List Build
We build a bespoke media list for each release — identifying the specific journalists and publications most likely to care about your story and most valuable to reach.
Multi-Channel Distribution & Wire Syndication
Direct journalist outreach combined with wire distribution across PR Newswire, Business Wire, and AI-indexed channels for maximum coverage and discoverability.
Pickup Report & Coverage Summary
A full report of where your release ran, reach estimates, AI indexing status, and any editorial follow-up from journalists who want more.
Distribution Packages
Pick the reach that fits your news.
From single announcements to high-volume programmes, AtomComm has a distribution package built around your news cadence and ambition.
- Senior editorial copywriting
- Bespoke media list (50–80 contacts)
- Direct journalist outreach
- Wire syndication (2 channels)
- AI-indexed distribution included
- Pickup report within 5 business days
- Senior editorial + multimedia release
- Bespoke media list (150–200 contacts)
- Proactive journalist follow-up calls
- Wire syndication (5+ channels)
- AI-indexed + international wires
- Social media amplification assets
- Full coverage report + media clips
- 2–4 releases per month
- Dedicated distribution manager
- Evergreen media list management
- Priority turnaround (48h)
- Monthly distribution analytics
- Discounted per-release rate
- Schema-tagged release formatting
- AI-indexed wire priority routing
- Entity signal reinforcement
- Citation tracking 30 days post-release
Why AtomComm
Not a wire service. An editorial team.
Most distribution services send your release to 10,000 inboxes and call it done. We treat every announcement as an editorial challenge — and our pickup rates show the difference.
See Packages →
Editorial-Grade Copywriting
Your release is written by senior journalists — not marketing writers. The difference in tone, structure, and editorial appeal is immediately visible to every editor who receives it.
Precision Over Volume
We'd rather reach 60 journalists who genuinely cover your beat than 6,000 who will immediately delete. Every media list is built specifically for each release.
AI-Indexed Distribution
Every AtomComm distribution includes routing through AI-indexed channels — ensuring your announcement becomes part of the information AI systems learn and cite.
Transparent Pickup Reporting
We show you exactly what ran, where, and what reach it generated — with honest commentary on what worked and what to adjust next time.
Questions
Distribution, demystified.
Do you write the press release or do I provide it?
We write it. Every package includes senior editorial copywriting — you provide a brief, key facts, and approve the final draft. Clients who provide a draft can receive editing-only if preferred.
How quickly can you turn around a release?
Standard turnaround is 72 hours from brief approval to distribution. Premium packages include 48-hour priority turnaround. For time-sensitive breaking news, contact us directly.
Which wire services do you distribute to?
We distribute via PR Newswire, Business Wire, GlobeNewswire, and additional AI-indexed channels. International wire options are available for all premium and retainer packages.
What counts as a good news story for distribution?
Product launches, funding rounds, executive appointments, research findings, partnerships, award wins, and market expansions all perform well. We'll tell you honestly if a story needs more editorial hook before it's ready.