AtomComm / PR Retainer
Media coverage that compounds over time.
A PR retainer with AtomComm is not a monthly press release and a prayer. It's a systematic editorial programme — consistent journalist relationships, strategic story architecture, and placement that builds brand authority that no algorithm change can erase.
The AtomComm Approach
PR that earns coverage, not just attention.
Most PR agencies chase press releases. We chase narrative authority — the kind that builds a brand journalists return to, editors trust, and buyers remember.
View Retainer Options →
Editorial Story Architecture
We identify the stories your brand can own and build a rolling editorial calendar that keeps your narrative fresh, relevant, and consistently placed.
Journalist Relationship Management
Our team maintains active relationships with editors and journalists across tier-one publications — relationships built over years that open doors others can't.
Reactive Media Opportunities
When news breaks in your category, we move fast — pitching you as the expert commentator and capturing the authority that reactive PR generates.
Monthly Coverage Reporting
Full transparency on what's been pitched, placed, and the estimated reach — so you always know what your retainer is delivering.
Retainer Options
Choose the right level of authority.
Three retainer tiers designed to match your ambition — from building a foundational media presence to full editorial dominance.
- 2 proactive pitches per month
- 1 press release drafted & distributed
- Journalist relationship mapping
- Monthly coverage report
- Reactive opportunity alerts
- 4–6 proactive pitches per month
- 2 press releases drafted & distributed
- Thought leadership content (2 pieces)
- Reactive commentary in <48h
- Tier-one publication targeting
- Full analytics dashboard
- Unlimited pitching & placements
- Dedicated account team
- Executive profiling programme
- Crisis communications prep
- International media access
- Quarterly strategy review
Who It's For
PR that punches above your weight class.
AtomComm's PR retainer is built for brands that want editorial authority — not just press releases that get ignored.
Scale-Up Businesses
Companies growing fast who need media credibility to match their commercial momentum and support fundraising or sales cycles.
Category Disruptors
Brands redefining an industry who need journalists to understand — and retell — their story accurately and compellingly.
Executive & Founder Profiles
Leaders who want to build a personal media presence that supports both their company and their own professional authority.
Brands Rebuilding Reputation
Companies recovering from a reputational dip or entering a new market who need editorial narrative reset.
What's Typically Placed
Our Process
How we build media momentum month by month.
Brand Immersion & Story Mapping
We deep-dive into your brand, market, competitors, and goals — mapping the stories that will resonate with target journalists and publications.
Editorial Calendar & Publication Targeting
We build a 90-day editorial calendar and identify the specific journalists, editors, and publications best placed to tell your story.
Proactive Pitching & Relationship Building
Our team pitches consistently, responds reactively, and builds the journalist relationships that make placements happen month after month.
Monthly Coverage Report & Strategy Review
Full transparency every month — what ran, where, reach, and what we're adjusting in the next cycle to keep momentum compounding.
Common Questions
Everything you need to know.
Do you guarantee coverage?
We don't guarantee specific placements — no credible PR firm does. What we guarantee is a consistent, strategic pitching programme that maximises coverage opportunity and is fully transparent about results each month.
How long before we see results?
Most clients see first placements within 30–45 days of onboarding. Sustained, compounding authority typically becomes clearly visible by month three as relationships and editorial momentum build.
Do we need to provide content?
No. Our team handles all copywriting, press release drafting, and thought leadership content as part of your retainer. We'll need your input and approval, but the heavy lifting is ours.
What publications do you target?
We tailor targets to your specific market, goals, and audience. This ranges from sector trade publications to national business media and international titles depending on your retainer tier and objectives.