How PR Strengthened OnGrid Position as India’s Leading Digital Trust Platform
In India’s fast-paced business ecosystem, trust is everything. With 500M+ verifications and 4000+ clients, OnGrid had the scale—AtomComm’s PR helped position it as the go-to digital trust platform, driving credibility, visibility, and industry leadership.
HRTech and compliance market
AtomComm’s Approach
Digital Trust Platform
In today’s business environment, trust and accountability are central to building lasting relationships with customers, employees, and partners. For enterprises hiring at scale or dealing with sensitive data, background verification (BGV) and compliance processes play a critical role.
OnGrid, India’s leading digital trust and background verification platform, has emerged as a trusted partner for more than 4,000 organizations across 25+ industries. With 500 million+ verifications completed, OnGrid provides businesses with 50+ customizable checks ranging from ID verification, address validation, and employment history to drug testing, credit history, and global database checks. Its speed, precision, and ISO-certified data security standards have made it a frontrunner in an industry where compliance and trust cannot be compromised.
Despite its scale and strong client base, OnGrid recognized the need to differentiate itself in a crowded HRTech and compliance market. While many companies offered verification services, few positioned themselves as comprehensive trust enablers with deep expertise in compliance and technology. That’s when OnGrid partnered with AtomComm to build a PR strategy that highlighted its leadership and communicated its value beyond verification.
The Challenge
OnGrid’s rapid growth had established its presence among enterprises, but the company faced challenges in scaling its reputation to match its technological edge.
Some key challenges included:
- Crowded Market: With multiple verification players entering the market, OnGrid needed to reinforce its unique positioning as a digital trust platform rather than just another BGV provider.
- Educating Enterprises: Many businesses were unaware of the breadth of OnGrid’s solutions, from HR/ISO compliance to fraud risk monitoring via APIs like Gridlines.
- Data Privacy Awareness: As compliance requirements tightened in India, it became crucial to establish OnGrid’s credentials as an ISO 27001:2022 certified, SOC 2
Type II compliant platform.
- Sector-Specific Messaging: OnGrid served diverse industries — IT/ITeS, BFSI, logistics, gig economy, healthcare — each requiring tailored communication about verification standards.
Thought Leadership Gap: Despite its expertise, OnGrid’s voice was underrepresented in media discussions on digital trust, compliance, and workforce accountability.
AtomComm’s Approach
To address these challenges, AtomComm designed a multi-layered PR strategy focused on building trust, credibility, and visibility for OnGrid across industries.
1. Media Positioning
AtomComm secured high-value placements in top business, HR, and tech publications, spotlighting OnGrid’s scale, innovations, and compliance certifications. Articles emphasized the platform’s ability to complete 90% of verifications in under five days, with preliminary checks done within four hours.
2. Leadership Visibility
AtomComm amplified the voice of OnGrid’s leadership team by facilitating interviews, expert columns, and panel participation. This positioned OnGrid executives as trusted advisors on compliance and digital trust, not just vendors offering BGV solutions.
3. Narrative Transformation
The core communication shifted from “background verification services” to “a digital trust ecosystem.” Campaigns highlighted how OnGrid helped businesses ensure accountability, reduce fraud, and safeguard reputations through comprehensive verification and monitoring.
4. Case Storytelling
AtomComm built strong narratives around industry-specific success stories. For example:
- IT/ITeS firms safeguarding client relationships by verifying thousands of engineers and project managers.
- Gig economy platforms ensuring worker credibility and consumer trust.
- Financial institutions reducing risk with global database checks and credit history analysis.
5. Trust & Compliance Focus
Given the growing emphasis on data privacy and regulatory compliance, AtomComm positioned OnGrid as an audit-ready, ISO-certified partner committed to security, helping enterprises remain compliant and confident.
The Impact
AtomComm’s strategic PR efforts helped OnGrid move from being seen as a functional service provider to being recognized as a leading voice in India’s digital trust economy. The campaigns generated measurable results across visibility, reputation, and market influence.
- Media Recognition: OnGrid gained consistent coverage in top business and HR publications, increasing awareness among decision-makers.
- Industry Leadership: Its executives became regular contributors to conversations around compliance, risk, and digital trust, raising the company’s profile as a thought leader.
- Brand Differentiation: OnGrid’s positioning evolved from “background verification” to “a comprehensive digital trust platform.”
- Stronger Market Presence: The visibility translated into greater inbound interest from enterprises across IT, fintech, logistics, and gig economy sectors.
- Client Confidence: Existing clients reinforced their trust in OnGrid’s services, citing its PR-backed reputation for precision, security, and speed as key reasons for long-term partnerships.
Proof & Outcomes
National coverage in The Economic Times and Business Standard positioned OnGrid as the benchmark for digital trust in India.
PR-driven thought leadership pieces led to a 40% spike in inbound enterprise leads within two quarters.
Media visibility and case study campaigns improved partner trust, helping us secure 50+ new enterprise clients in BFSI and IT/ITeS.
FAQs on Social Media Marketing in India 2026
OnGrid is India’s leading digital trust and background verification platform, providing over 50+ customizable checks including ID verification, employment history, address verification, criminal records, credit checks, and more.
AtomComm positioned OnGrid as more than a background verification company by highlighting its role as a digital trust ecosystem. Through media placements, leadership profiling, and thought leadership campaigns, AtomComm amplified OnGrid’s visibility and credibility.
PR helps BGV companies like OnGrid build trust, establish authority in compliance and digital security, and differentiate themselves in a competitive market by showcasing their unique value proposition.
OnGrid gained strong media recognition, enhanced thought leadership, differentiated branding, and improved client confidence—establishing itself as India’s trusted partner for compliance and digital trust.
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