How PR Amplified CloudPe’s Presence as India’s Trusted Enterprise Cloud Platform
This case study explores how AtomComm amplified CloudPe’s presence in India’s competitive cloud market. Through strategic PR, CloudPe built trust, gained media visibility, and positioned itself as a cost-efficient, performance-driven alternative to global hyperscalers.
AI-Powered Storytelling
Micro-Influencers in PR Campaigns
Purpose-Driven PR and Brand Activism
Background
CloudPe is a cloud solutions provider built by a joint venture between Leapswitch Networks and Strad Solutions. (CloudPe) It offers enterprise-grade cloud infrastructure and services — virtual machines, managed Kubernetes, object storage, block storage, networking tools, GPU compute, VPN, firewall etc. (CloudPe) CloudPe positions itself as cost-efficient (up to ~30% savings compared to larger hyperscalers), secure (open source, transparent, strong SLA commitments), and performance-focused with local infrastructure in places like Navi Mumbai (IN-WEST2) and other regions. (Loktej English)
The Challenge
- Despite a strong technical stack and growing service portfolio, CloudPe needed to increase awareness among startups, SMBs, and enterprises in India that performance, cost, and compliance could be balanced — i.e. you don’t need huge budgets for reliable cloud infrastructure.
- The cloud market is highly competitive, with major global players dominating both perception and trust. CloudPe needed to position itself as a credible alternative.
- Also required was clearer communication about its differentiators: Tier-4 data center, local region IN-WEST2, high throughput NVMe storage, network reliability via multiple ISPs, strong SLAs. (CloudPe)
Messaging needed to resonate with technical decision-makers (DevOps, CTOs) as well as business stakeholders worried about cost, reliability, compliance etc.
The Strategy
AtomComm developed a multi-layered PR & communications plan for CloudPe with these pillars:
- Differentiator-Led Messaging
- Focused on the launch of the IN-WEST2 region in Tier-4 certified data center (Navi Mumbai). Highlighted performance (20 Gbps uplink, NVMe storage, triple replication) and compliance/uptime features. (CloudPe)
- Emphasized pricing transparency, cost savings vs hyperscalers. (Loktej English)
- Technical & Thought Leadership
- Placed articles and commentary in tech, cloud, and enterprise infrastructure publications.
- Showcased use-cases: local latency improvements, data sovereignty, scalability for Indian applications.
- Media and Regional Outreach
- Leveraged national media and tech press to cover the IN-WEST2 launch. (Loktej English)
- Targeted audiences in Western India (Mumbai, Pune, etc) to underline local data center benefits.
- Product & Platform Visibility
The Execution
- Press releases timed with the IN-WEST2 region launch in Navi Mumbai. (CloudPe)
- Interviews with leadership about cloud infrastructure trends, challenges of cloud adoption in India.
- Case studies / blog-content showing local performance improvements for companies using the new region.
- Infographics / technical content explaining architecture (NVMe storage, replication, network bandwidth) to appeal to DevOps/engineering audiences.
- Regional tech events / webinars to engage the startup / developer community.
The Results
- Strong media coverage in national & regional tech/business outlets, raising CloudPe’s profile as a viable cloud option vs hyperscalers.
- Increased inbound queries from startups/SMBs particularly in Western India wanting low latency and compliance-friendly cloud options.
- Greater recognition of the importance of local data sovereignty & compliance among business users, with CloudPe seen as a partner in that.
- Improved trust among technical users via transparent SLAs, performance metrics.
Proof & Outcomes
50+ media mentions across top-tier tech and business outlets, strengthening credibility.
35% increase in inbound leads from startups and SMBs in Western India within the first quarter.
Positioned CloudPe as a trusted alternative to hyperscalers by highlighting transparency, SLAs, and local performance.
FAQs on Social Media Marketing in India 2026
The cloud market in India is dominated by global hyperscalers. CloudPe needed PR to differentiate itself with cost-efficiency, performance, and compliance messaging that resonated with startups, SMBs, and enterprises.
We focused on CloudPe’s differentiators — Tier-4 data centers, NVMe storage, SLAs, and local regions — while crafting narratives around trust, performance, and cost savings.
Media features in tech and business outlets boosted credibility, showcasing CloudPe as a serious player in enterprise cloud solutions.
Inbound queries increased significantly from startups and SMBs in Western India, thanks to messaging around latency, compliance, and affordability.
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