Repositioning a Global Mobility Leader — XIPHIAS Immigration’s PR Transformation
Client: XIPHIAS Immigration Pvt. Ltd.
PR Partner: AtomComm
Timeline: 6 Months (Phase 1)
OBJECTIVE
From Transactional Consultant to Global Immigration Thought Leader
XIPHIAS Immigration — one of Asia’s fastest-growing immigration firms — partnered with AtomComm with a singular vision: elevate the brand from a process-driven visa consultancy to a global authority in investment migration and cross-border mobility.
The company had the experience, scale, and reach. What it needed was a consistent, authoritative, and emotionally resonant voice in the market to stand apart in a crowded industry.
Key campaign goals included:
- Brand Reputation Rebuild: Move away from the “agent” label and showcase XIPHIAS as a strategic partner for HNIs, entrepreneurs, corporates, and skilled professionals.
- Trust-Driven Storytelling: Communicate credibility, regulatory certifications, and successful case studies to build public and media trust.
- Thought Leadership: Position senior management and domain experts as voices of authority on global migration trends and programs.
- Vertical Expansion Visibility: Spotlight lesser-known programs — corporate visas, business innovation, real estate investments — to broaden XIPHIAS’ market perception.
STRATEGY
Reputation Engineering through Purpose-Led PR
AtomComm developed a layered communication strategy rooted in the themes of global citizenship, opportunity, and trust. Each PR activation was designed to reflect the brand’s evolution into a cross-border advisory firm with deep domain expertise.
1. Message Reinvention & Narrative Crafting
- Developed a new brand positioning: “Global Citizenship Experts, Not Just Consultants.”
- Created brand narratives around global ambition, generational wealth migration, and India’s HNI investment migration surge.
2. Credibility-Led Media Outreach
- Targeted publications across finance, startup, real estate, and lifestyle segments.
- Built media pitches on industry-firsts: e.g., XIPHIAS’ work in EB-5 turnaround cases, dual passport portfolios, and global real estate advisory.
3. Leadership Thought Capital
- Ghostwrote articles for XIPHIAS’ CEO and global consultants on topics like:
- “India’s Next HNI Exodus: What Governments Should Prepare For”
- “The Future of Citizenship by Investment Post-COVID”
- “Why Startup Founders Are Choosing Canada and Portugal as Base Camps”
- “India’s Next HNI Exodus: What Governments Should Prepare For”
- Facilitated podcast guest spots and webinar panels with cross-border VCs and wealth advisors.
4. Digital PR & LinkedIn Amplification
- Managed weekly leadership posts on trends like the new TEER system in Canada, Vanuatu’s growing appeal, and Dubai’s Golden Visa.
- Curated case stories of clients from Tier 2 India who transitioned to global startup founders and entrepreneurs abroad.
RESULTS
From Visa Vendor to Visionary — The Brand Evolution of XIPHIAS
AtomComm integrated PR efforts over six months helped XIPHIAS gain national credibility and reposition itself as India’s trusted authority on investment migration.
Media Coverage
35+ Placements Across Tier-1 & Niche Media:
- Business Standard: The Rise of Investment Migration from India
- ET Wealth: Top Golden Visa Programs for HNIs in 2025
- The Hindu BusinessLine: How Immigration is Shaping India’s Startup Brain Drain
- Moneycontrol: Why Caribbean Passports Are a Hot Asset Class
- YourStory: Feature on BIAAS (Business Innovation as a Service) program
- Mint Lounge, Inc42, Outlook Business, SME Futures
Performance Metrics
- Organic Website Traffic: +48% during campaign period
- Consultation Bookings: 2.5x increase in inbound queries post PR roll-out
- LinkedIn Engagement: 4x jump in profile views and engagement on founder’s thought pieces
- Investor Inquiries: 18 qualified inquiries for EB-5 and Portugal Golden Visa programs via media articles
Perception Shift
- Shifted perception of XIPHIAS from a process-driven visa company to a global strategic advisory firm.
- Built brand awareness in metro and Tier 2 cities, as well as among NRI diaspora looking to relocate back with global passports.
- Strengthened trust among HNIs and startup entrepreneurs through value-driven storytelling.
TESTIMONIALS
“Working with AtomComm was like upgrading our brand DNA. They brought in clarity, consistency, and credibility — and made our message resonate with clients across India and beyond.”
— Varun Singh, Managing Director, XIPHIAS Immigration
“XIPHIAS had all the makings of a modern global brand — we just helped articulate it better. This was a brand reinvention that required deep storytelling, media trust-building, and a strategic voice.”
— Shiva Bhavani, Founder & CEO, AtomComm