Healing Hearts, Changing Minds: AtomComm’s Strategic PR for Madhavbaug
Client: Madhavbaug – India’s leading preventive cardiac care provider
PR Partner: AtomComm
Duration: 6 Months (Phase 1)
OBJECTIVE
Building a National Voice in Preventive Cardiology
Madhavbaug, a pioneer in reversing heart disease through Ayurveda and evidence-based integrative care, approached AtomComm to shift public perception — from being viewed as a regional Ayurvedic clinic chain to becoming a national leader in scientifically validated preventive heart care.
Goals:
- Brand Repositioning: Establish Madhavbaug as a credible player in evidence-based cardiac treatments.
- Awareness Generation: Educate audiences on alternatives to invasive surgery through integrated therapies.
- Leadership Profiling: Build authority for Dr. Rohit Sane in the space of preventive and lifestyle medicine.
Stakeholder Visibility: Attract corporate wellness decision-makers, insurers, and media.
STRATEGY
Insight-Driven Communications with a Focus on Impact & Integrity
AtomComm’s PR roadmap was built on a hybrid content-first and relationship-led approach tailored for Madhavbaug’s unique intersection of Ayurveda and cardiology.
1. Thought Leadership
- Positioned Dr. Rohit Sane through authored op-eds and interviews in leading publications like BW Wellbeing World, ET Healthworld, and YourStory Health.
- Curated a monthly theme-led content calendar aligned with cardiac awareness months, new research, and success cases.
2. Research Amplification
- Promoted Madhavbaug’s 100+ published clinical studies via data-led storytelling.
- Used visual PR assets to simplify complex cardiac recovery data into digestible media-friendly formats.
3. Patient-Led Campaigns
- Created and distributed real stories from Madhavbaug’s network of 360+ clinics in tier-2 cities.
- Localised outreach in Maharashtra, Gujarat, and Karnataka using vernacular PR to drive credibility.
4. Corporate Wellness Positioning
- Launched a focused outreach under the Hearts Matter initiative targeting corporate HRs, using past workplace health success stories as case studies.
5. Social & Digital Momentum
- Doubled engagement across LinkedIn through employee advocacy and wellness thought leadership.
- Supported campaigns with interactive Instagram reels, quizzes, and influencer outreach.
RESULTS
Transforming Perception, Expanding Reach
Earned Media Coverage
- 50+ high-quality organic stories published across:
- Business Standard, Mid-Day, YourStory, BW BusinessWorld, India Today Health
- Regional platforms like Sakal Times, Divya Marathi, and Andhra Jyothy
- Business Standard, Mid-Day, YourStory, BW BusinessWorld, India Today Health
Key Metrics Achieved
- 33% rise in new patient inquiries attributed to media coverage
- 48% increase in website traffic (madhavbaug.org) during campaign phase
- 12 new corporate partnerships onboarded via brand outreach
- 65% growth in engagement on LinkedIn and blog posts
Perception Shift
AtomComm successfully positioned Madhavbaug as not just a healthcare service provider, but as a national movement in cardiac prevention and lifestyle reversal.
TESTIMONIALS
“Thanks to AtomComm, we went from being known as a Maharashtra-based Ayurvedic brand to a recognized authority in integrative cardiac care. Their storytelling was rooted in science and patient truth.”
— Dr. Rohit Sane, MD & CEO, Madhavbaug
“Working with Madhavbaug was a rare opportunity to shape public health perception at scale. This wasn’t just about visibility — it was about changing how India sees heart disease.”
— Shiva Bhavani, Founder & CEO, AtomComm