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Cultivating Luxury & Trust : How PR Elevated Vibez Estates in India’s Real Estate Market

The Challenge

Vibez Estates had built a strong reputation in Karnataka’s niche market of managed farmlands and luxury villas. Since its inception in 2009, the brand had organically grown through referrals and word-of-mouth. But as India’s real estate market became more competitive, Vibez Estates faced the challenge of differentiating itself in a crowded space dominated by large, high-budget developers.

The core offerings—sustainably managed farmlands, luxury farm homes, and nature-integrated villas—were unique. Yet, these stories weren’t reaching the right audiences at the scale they deserved. The brand needed to establish itself as a thought leader in sustainable real estate, expand awareness beyond Karnataka, and attract high-value clientele from across India’s metros.

The Solution

AtomComm stepped in to create a multi-layered PR strategy designed to showcase Vibez Estates’ unique proposition: the perfect blend of luxury, sustainability, and long-term land value. The approach centered on positioning Vibez Estates not just as a property developer, but as a lifestyle curator—one that offers both emotional fulfillment and tangible financial returns.

The PR framework focused on:

  • Elevating brand storytelling to align with aspirational lifestyle narratives.
  • Leveraging media coverage to showcase sustainability as a luxury differentiator.
  • Building credibility through expert commentary in real estate and investment-focused publications.
  • Connecting Vibez Estates with an audience ready to invest in lifestyle-based assets.

The Approach

The campaign began by refining the brand’s narrative—from “selling land” to “offering a life of sustainable luxury.” AtomComm worked closely with the leadership team to identify key talking points that would resonate with HNI investors, environmentally conscious buyers, and young professionals seeking alternative investment opportunities.

Key PR angles included:

  • The Managed Farmland Revolution – How owning a piece of nature can be profitable and hassle-free.

  • Luxury Meets Sustainability – Redefining farm living for the modern Indian buyer.

  • An Investment with Emotional Returns – Combining asset appreciation with personal well-being.

A mix of press releases, media interviews, feature stories, and influencer collaborations was deployed, supported by an engaging content calendar that highlighted customer success stories, behind-the-scenes glimpses, and milestone achievements.

The Execution

AtomComm rolled out a phased PR campaign over several months:

  1. Media Outreach: Secured interviews with founders and feature articles in national business publications, lifestyle magazines, and regional news outlets.
  2. Thought Leadership: Positioned Vibez Estates as a voice of authority in the sustainable real estate sector through contributed articles, op-eds, and panel appearances.
  3. Lifestyle PR Integration: Collaborated with lifestyle influencers and eco-conscious content creators to highlight the aspirational aspect of Vibez Estates properties.
  4. Visual Storytelling: Produced high-quality visuals and virtual tours for media and social platforms to create a stronger emotional connection with audiences.

Event PR: Facilitated property showcases and experiential events for select media and high-net-worth investors, ensuring immersive brand engagement.

The Results

Within six months, the PR campaign generated:

  • Over 20+ media features in top-tier publications, boosting credibility.
  • A 45% increase in inbound inquiries from outside Karnataka.
  • Significant growth in website traffic and social engagement, with organic reach expanding by 60%.
  • Enhanced brand recall, with Vibez Estates increasingly recognized as a pioneer in luxury farm living.

The Outcome

The PR efforts transformed Vibez Estates from a regionally respected brand into a nationally recognized name in the luxury and sustainable real estate market. By shifting the conversation from “property ownership” to “lifestyle investment,” the brand was able to attract a broader and more premium audience.

AtomComm’s PR strategy didn’t just generate buzz—it cemented Vibez Estates’ position as the go-to choice for buyers seeking a perfect blend of luxury, nature, and long-term value, ensuring the brand’s story continues to inspire both investors and dreamers alike.