Contact

The PR Formula Behind Digital CFO’s Rise Through Strategic Communication

The Challenge

Digital CFO was a fintech platform years ahead of its time — with AI-powered automation, GST-ready accounting, real-time reporting, and partnerships with top financial institutions. Despite this, its brand remained largely behind the scenes. While its product had gained traction among MSMEs and even earned white-label adoption by Big 4 firms, Digital CFO® lacked public visibility and media recognition.

What They Needed:

  • Clear messaging that reflected their mission and tech leadership.
  • Media recognition across SaaS, fintech, and business landscapes.
  • A stronger digital presence to support funding, partnerships, and growth.

The Solution

AtomComm stepped in with a focused goal: to craft and amplify Digital CFO narrative across platforms, establishing it as a category-defining voice in MSME finance automation.

Strategic Objectives:

  • Create a strong PR narrative around automation, trust, and decision intelligence.
  • Position key leadership, especially Cheruku Srikanth and Vidya, as industry experts in digital transformation and compliance.
  • Drive organic media visibility in business, fintech, startup, and technology publications.
  • Build ongoing content opportunities for long-term visibility.

The Approach

We broke the campaign into three key pillars:

1. Foundational Messaging

We refined the core story of Digital CFO® — not just as software, but as a “thinking system” that evolves with businesses. We aligned messaging with key differentiators like:

  • Real-time financial intelligence
  • Seamless compliance
  • AI-powered automation
  • MSME-centric design

2. Founder Thought Leadership

AtomComm amplified the voices of:

  • Cheruku Srikanth (Founder & CEO) for innovation and MSME automation advocacy
  • Vidya (COO) for product-market fit and SaaS-led transformation

We secured authored articles, podcasts, and expert commentary placements in targeted outlets.

3. Newsworthy Storytelling

We turned features like “books talking to banks,” digital invoice discounting, and real-time tax compliance into engaging PR hooks for media.

Media Types Targeted:

The Execution

The PR campaign ran over six months and featured:

  • Announced product innovation — Press releases on new features like Digital Invoice Discounting and Real-Time Ledger Automation.
  • Media stories — Including the viral YourStory headline:

“When Books Talk to Banks: Inside the AI Engine Behind India’s Digital CFO®”

  • Founder interviews — Focused on the product’s origins, AI-led future, and compliance as a value proposition.
  • Expert commentary — Srikanth’s inputs were quoted in discussions around India’s MSME credit gap, GST compliance, and SaaS innovation.
  • Social amplification — Content was repurposed for LinkedIn and newsletters, helping build credibility with potential partners and investors.

“We always knew we were building something transformational, but AtomComm helped the world see it that way too. Their storytelling gave our vision a voice.”
 — Cheruku Srikanth, Founder & CEO, Digital CFO

Ready to Turn Your Tech Story into Media Impact?

AtomComm specializes in helping SaaS, fintech, and AI-driven brands like Digital CFO craft powerful narratives that win headlines and hearts.

👉 Let’s Connect and shape your success story.