Contact

Swinging into the Spotlight — Golfoy’s Digital Brand Uplift

Client: Golfoy.com – India’s Largest Online Golf Store
 PR Partner: AtomComm
 Timeline: 4 Months (Phase 1)

Objectives

Making Golf Cool, Digital, and Discoverable Across India

Golfoy.com, India’s largest online golf equipment and fashion store, approached AtomComm with a clear mandate — to scale their brand presence beyond niche golf communities and reposition the sport as aspirational, accessible, and digitally native. As India’s younger consumers leaned into luxury wellness and niche sports, Golfoy wanted to lead the narrative.

The brand’s goals included:

  • Lifestyle Repositioning: Make golf appealing to aspirational urban youth through fashion, content, and performance.
  • PR & Digital Awareness: Move beyond product selling to build a lifestyle-driven brand that attracts golfers, influencers, and new entrants to the sport.
  • Thought Leadership: Position Golfoy as the epicenter of India’s growing golf ecosystem — from gear to tournaments.

New Customer Acquisition: Drive top-of-funnel traffic via earned media, collaborations, and organic buzz.

Strategy

A 360-Degree Brand & PR Playbook for India’s New-Age Golfer

AtomComm designed a modern PR and content strategy that merged luxury lifestyle storytelling with performance-driven digital PR. Our approach placed Golfoy at the intersection of sport, fashion, wellness, and aspiration.

1. Narrative Reframing: Golf as an Emerging Lifestyle Statement

  • Shifted Golfoy’s narrative from being just a gear store to the face of India’s golf revolution.
  • Created brand storylines around golf fashion, fitness, sustainability in sports, and Gen-Z golfers.
  • Positioned Golfoy as the go-to destination for both seasoned golfers and beginners.
  •  

2. Influencer-Led Content & Media Relations

  • Partnered with golf influencers, sports physiotherapists, and fitness content creators.
  • Curated a media list across sports, fashion, fitness, and lifestyle publications.
  • Facilitated exclusive features, interviews, and product editorials in top-tier media.

3. Digital-First Thought Leadership

  • Drafted LinkedIn columns and blog-style narratives under the voice of Golfoy’s leadership on topics like “How Golf is Redefining Elite Fitness in India” and “The Future of Golf Fashion.”
  • Developed PR-led content calendars around major golf tournaments, fitness trends, and product drops.

4. Topical PR Campaigns

  • Launched mini-campaigns around the arrival of new season fashion lines and tournament-related gear collections.
  • Positioned Golfoy as the “official online clubhouse” for India’s new golfers — men, women, and youth.

RESULTS

From a Niche E-commerce Store to a Lifestyle Golf Authority

AtomComm helped Golfoy successfully transition from a product-focused platform to a lifestyle-driven brand that resonated across sport and fashion audiences.

Media Coverage

25+ Earned Media Placements in 4 Months:

Performance Metrics

  • Website Traffic: 36% spike in organic traffic during the campaign
  • Instagram Follower Growth: +55% in 4 months
  • Influencer Reach: Estimated 2.1M impressions from influencer campaigns
  • Topline Visibility: Featured in 3 different segments on NDTV Prime and ET Now’s sports business programming

Brand Equity Shift

  • Established Golfoy as a modern, digital-first brand — not just a transactional platform.
  • Elevated golf in India’s premium lifestyle conversation, driving inbound interest from event partners and fashion houses.
  • Helped Golfoy break into the lifestyle gifting and sports wellness conversation.

TESTIMONIALS

“With AtomComm, we didn’t just earn coverage—we earned a new identity. They understood that Golfoy was more than a store. We’re building a culture around golf, and they helped us shape that culture into a narrative.”
 — Gaurav Bajaj, Co-Founder, Golfoy

“Golfoy is proof that even niche verticals can lead national conversations with the right story. We were proud to help bring golf into India’s digital luxury mainstream.”
 — Shiva Bhavani, Founder & CEO, AtomComm